OpenAI inside the parts that think.

The quiet intelligence
behind easy features.

OpenAI powers the parts of Pagayo that need to think — admin assistants, product help, smarter search, content drafts, image understanding. The features that just feel easier than they should. The models keep getting better; Pagayo gets better with them.

Visit openai.com ↗

OpenAI capabilities in use

Languages, day one

Free-form parsing, ever

∞

Better with every release

The toolkit

Twelve OpenAI capabilities. One platform.

Pagayo uses OpenAI for everything that benefits from understanding — words, images, voice, intent. Here is the full set, and what each one does for you.

GPT-5 Reasoning

The flagship model behind the admin assistant and complex analysis.
GPT-4.1 mini Fast

Cheap, fast reasoning for inline help, tagging and short answers.
Embeddings Vectors

text-embedding-3-large powers search relevance and product-help RAG.
Vision Multimodal

Understands product photos for alt text, categorisation and quality checks.
Image gen Creative

On-brand banners, placeholders and marketing visuals from a prompt.
Whisper Audio in

Transcribes voice notes into orders, tickets and admin commands.
TTS Audio out

Spoken responses for accessibility and hands-free POS workflows.
Function call Tools

The model picks Pagayo admin actions safely, with typed arguments.
Structured out Schemas

JSON that always matches our Zod schemas — no parsing, no surprises.
Moderation Safety

Catches abusive input on every customer-facing AI surface.
Realtime Streaming

Token-by-token replies so the admin chat feels instant.
Fine-tuning Custom

Specialised small models for the tasks we run a million times.

How it fits together

Six layers, one platform.

Admin chat, product help, search, content, vision, safety — every AI surface in Pagayo runs on the same OpenAI plumbing. Here is what each one does.

01 Admin assistant

An admin that talks back

Ask the platform what to do next.

Inside every Pagayo admin sits an assistant that knows your shop — your products, your orders, your customers, your settings. Ask it to add a brand, write a return policy, find customers who bought twice last month, or explain why a webhook failed. It uses GPT-5 for reasoning, function calling to safely take action, and structured outputs so its answers always fit the rest of the admin UI.

GPT-5 for reasoning, GPT-4.1 mini for fast inline help
Function calling = the model takes admin actions safely
Structured outputs match our Zod schemas, no parsing

02 RAG · Embeddings

Help that knows your platform

Every help article, instantly retrievable.

Pagayo's product help lives as Markdown in the repo — every admin screen, every webshop feature, every workflow. We embed it with text-embedding-3-large, store the vectors at the edge, and when you type a question in admin chat we pull the three most relevant articles and feed them to the model. The answer cites the source. No hallucinations, no scrolling through docs.

text-embedding-3-large for high-recall retrieval
Per-tenant vector scope — your data never leaks
Answers cite the help article they came from

03 Embeddings · Re-ranking

Search that understands intent

A customer searches "warme winterjas". They get the warm coats.

Keyword search finds matches. Embedding search finds meaning. Pagayo indexes every product, category and brand as a vector — alongside the classic full-text index — and ranks results by semantic similarity. The shopper types in their own words and the catalogue answers. Same for synonyms, typos, and the long tail of "I don't know what it's called but I know what it does".

Hybrid search: full-text + embeddings, combined
Multilingual out of the box — NL/EN/DE/FR on day one
Re-ranking with GPT-4.1 mini for the top results

04 Generation

Content that writes itself

A new product. A draft description. One click.

Upload a product photo, fill in a name, and Pagayo drafts the description, the short summary, the SEO title, the meta description, and the alt text — in your tenant's voice, in every language you sell in. You review, edit, publish. Translations stay in sync. The model never publishes on its own; it just gives you a strong starting point so the blank page is never blank.

Tenant voice + style sheet kept as system prompt
Multi-language drafts in one call (NL/EN/DE/FR/ES)
Vision reads the product photo for accurate detail

05 Vision · Classification

Photos that describe themselves

Vision turns a product photo into clean data.

Every product photo runs through GPT vision: it suggests a category, extracts colour and material, writes accessible alt text, and flags poor-quality images before they hit the catalogue. The same model reviews incoming POS receipts, customer-uploaded warranty photos, and invoice scans. Less typing, fewer mistakes, more consistent data.

Auto-categorisation against your category tree
Alt text for accessibility, on every image, free
Quality flags: blurry, dark, mismatched aspect ratio

06 Moderation · Guardrails

Quietly safe, by default

The features that need to refuse, refuse.

Every AI surface that touches customer input runs through the OpenAI moderation endpoint first. Abusive prompts are blocked before they reach the model. Sensitive admin actions ask for confirmation. Spend caps and rate limits protect the bill. Pagayo never trusts a model output blindly — typed schemas, server-side validation and structured outputs mean the model can only ever return shapes the system already understands.

Moderation on every customer-facing AI input
Spend caps, rate limits and per-tenant quotas
Typed outputs only — no free-form parsing, ever

Why this matters for you

The features that feel easy.

You will never see the model name. You will never tune a temperature. You will never read a token bill. What you'll notice is that the admin answers your question, the search finds what you meant, the product description writes itself, and the help knows your platform.

OpenAI's models keep getting better — and because Pagayo only calls the latest, your shop gets better with them, without you doing anything. New release on Tuesday? You feel it on Wednesday.

That's what "OpenAI inside" really buys.

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Have an idea, a question, or a feature you wish existed? Get in touch — we listen.

The quiet intelligence behind easy features.