Amsterdam
Western Europe
- Multi-location retail chain
- Stripe Connect payouts to local bank
- Webshop + in-store POS unified
- Subscriptions and member billing
- Real-time inventory across channels
For organisations that fund entrepreneurship programs Turn entrepreneurship programs
Turn entrepreneurship programs
into operating businesses.
Every entrepreneur gets a business. Every sponsor gets proof.
We don't train entrepreneurs. We provision businesses. Every founder your program supports gets a full commerce stack from day one — webshop, POS, WhatsApp, payouts to their own account. You measure sales. Not attendance.
Request a Cohort Proposal → Tell us your region and sector — we'll send a concrete program outline.
Book a Sponsor Demo See the Impact Dashboard live before committing to anything.
Want to see what your entrepreneurs will use? Explore the founder experience free →
Zero platform cost for founders
Sponsored entrepreneurs get the same product European businesses pay for. No watered-down tier, no trial expiry mid-program.
Outcomes you can audit
Revenue, orders, customers, and cohort progress flow into dashboards and exportable reports — not self-reported surveys.
Built for emerging markets
Edge-first architecture, mobile-first admin, and payment rails that work where Stripe operates — including Kenya and much of Sub-Saharan Africa.
The Problem Most entrepreneurship programs
Most entrepreneurship programs
measure attendance.
We measure sales.
- Training without tooling
Workshops teach business concepts to founders with no infrastructure to actually run a business. Attendance goes up. Revenue doesn't.
- Grants without accountability
Funding disbursed on promises, not verified by transaction data. Next funding round starts from scratch.
- Surveys instead of sales data
Program outcomes reported via self-reported surveys — weeks after the fact, easily inflated.
- Shopify + WhatsApp + Excel + cash
Founders juggle five disconnected tools on their own, with no shared visibility for program managers.
Pagayo replaces all of that
One operational platform. Verifiable from day one.
- Founders get a full commerce stack — not a training manual
- Every order, sale, and payout is recorded automatically
- Your dashboard reads from live transaction data, not surveys
- One platform for webshop, POS, WhatsApp, subscriptions, payouts
- Program managers see every cohort in one view
"Funding should follow outcomes, not slide decks."
Traditional vs Pagayo Why a separate grant + Shopify
Why a separate grant + Shopify
doesn't solve the problem.
The issue isn't access to e-commerce tools. It's that no single platform connects the entrepreneur's daily operations to the sponsor's accountability needs.
Traditional Approach
Pagayo
Training curriculum
A running business from day one
Self-reported surveys
Live transaction data, verified per order
Shopify + WhatsApp + Excel
One platform — webshop, POS, payouts, reporting
Grants based on applications
Sponsorship tied to measurable outcomes
Quarterly narrative reports
Real-time dashboard, always current
Founders left without tooling after program ends
81% still transacting 12 months after grant period
Early Results What a pilot cohort looks like
What a pilot cohort looks like
in real numbers.
The following is from an anonymised early-access cohort. Sector and city are disclosed; organisation names are not.
NGO-sponsored cohort
4 days
Average time to first sale
Not training. Not planning. Selling.
Typical grant programs: 6–10 weeks to first revenue activity
81%
12-month survival rate
38 of 47 still active after the grant period ended
Industry baseline for grant-only programs: 35–50% at month 12
47
Entrepreneurs enrolled
€182k
Gross revenue earned
8,400
Orders fulfilled
31
Jobs supported
- All 47 founders received fully featured Pagayo accounts — no watered-down tier.
- Sponsor accessed a live dashboard from week one; no PDF update cycle required.
- Revenue data was auditable in real time, not self-reported at program end.
- 38 of 47 founders remained active after the grant period — without continued sponsorship.
Government SME program
6 days
Average time to first sale
Not training. Not planning. Selling.
Typical grant programs: 6–10 weeks to first revenue activity
74%
9-month survival rate
56 of 76 still transacting at program close
Industry baseline for grant-only programs: 35–50% at month 12
76
Entrepreneurs enrolled
€241k
Gross revenue earned
11,200
Orders fulfilled
44
Jobs supported
- Program was government-funded under a national youth employment initiative.
- Cohort included both urban market traders transitioning to digital and new food-delivery founders.
- Government program manager accessed anonymised aggregate data; individual dashboards visible only to founders.
- Program reported to parliament using Pagayo export data — first time transaction-level evidence was used instead of survey forms.
Figures verified from platform transaction data. Organisation names withheld by agreement. Request a full program debrief →
One platform. Two cities. No compromise.
One platform. Two cities. No compromise.
Whether your cohort runs a boutique in Amsterdam or a market stall network in Nairobi, they operate on identical infrastructure.
Nairobi
East Africa
- Single-founder fashion label
- M-Pesa-ready checkout via Stripe
- WhatsApp order intake + webshop
- QR menus and walk-in sales
- Same order lifecycle and reporting
Unlike tools built exclusively for development markets, Pagayo runs on the same infrastructure in both cities. When your cohort graduates, they keep the same platform — no migration, no downgrade.
How it works
From sponsorship to verified outcomes.
Three steps — provision a cohort, founders run real businesses, you measure what happened.
1
You Sponsor a Cohort
Define a group — region, sector, goals. We provision their accounts, fully featured, no credit card required.
2
Entrepreneurs Get to Work
Each founder runs a real shop — webshop, POS, WhatsApp, payouts to their own account. The same product European businesses pay for.
3
You See What Actually Happened
Live dashboards: revenue earned, orders fulfilled, customers served, jobs created. Outcomes, not slides.
Impact Dashboard Pricing
The platform is free for sponsored entrepreneurs. You pay only for the dashboard — so the funding goes to the people doing the work.
Starter
€1,000/mo
Up to 50 entrepreneurs
- Live revenue tracking
- Basic impact metrics
- Monthly PDF reports
- Email support
Growth
€3,000/mo
Up to 250 entrepreneurs
- Everything in Starter
- Advanced analytics
- Cohort comparison
- API access for own reporting
- Dedicated account manager
Enterprise
Contact us
Unlimited entrepreneurs
- Everything in Growth
- White-label dashboards
- Custom metrics & KPIs
- Multi-region programs
- Integration with donor systems
Dashboard
What your dashboard tracks
Every sponsored account feeds aggregate metrics — anonymised at the entrepreneur level when required, drill-down when your program allows.
Time to first sale
Average days from account creation to first completed order — typically four days for new cohorts.
12-month survival rate
Percentage of founders still transacting after the program grant period ends — the strongest indicator of sustainable impact.
Revenue earned
Gross and net sales per cohort, region, and time window.
Orders fulfilled
Completed, cancelled, and returned orders with channel breakdown.
Customers served
Unique buyers and repeat purchase rates.
Active entrepreneurs
Who is transacting, who needs support, who graduated.
Jobs supported
Optional headcount and role tags per tenant for employment programs.
Program milestones
Custom KPIs — first sale, €1k revenue, 100 orders, and more.
Sponsors
Who sponsors cohorts
The Impact Engine is designed for organisations that fund access — not organisations that resell software.
NGOs & development agencies
Run multi-year livelihood programs with live proof of commerce activity instead of quarterly narrative reports.
Government & public sector
Youth employment, women-in-business, and SME formalisation initiatives with transparent, exportable data.
Corporate foundations & CSR
Align ESG commitments with measurable SME revenue and job outcomes in your target regions.
Accelerators & universities
Give every cohort company a running business on day one — not just pitch-deck templates.
Programs
Example program shapes
Programs are flexible — you define regions, sectors, cohort size, and duration. Pagayo provisions accounts and permissions.
Retail cohort — Nairobi
50 fashion and home-goods founders, 12 months, M-Pesa and card checkout, weekly revenue leaderboard for mentors.
Women entrepreneurs — multi-city
200 founders across East Africa, shared training curriculum, dashboard segmented by country and vertical.
Youth employment — national
Government-backed program tracking first sale dates, 90-day survival rate, and jobs created per tenant.
For founders
What every sponsored entrepreneur receives
- Full webshop and product catalogue
- Point of sale and QR ordering
- WhatsApp commerce intake
- Inventory, coupons, and returns
- Subscriptions and memberships
- Stripe Connect payouts to their account
- Mobile-friendly admin dashboard
- Email and in-app support
For sponsors
Reporting & compliance
Donors and boards expect numbers they can trust. Export, integrate, or white-label.
- Monthly PDF impact reports
- CSV and API export for your BI stack
- Cohort comparison and year-over-year views
- Role-based dashboard access for program staff
- White-label dashboards on Enterprise tier
- Integration hooks for donor management systems
FAQ
Common questions from program sponsors
Do entrepreneurs pay anything?
No. When you sponsor a cohort, their Pagayo accounts are fully featured at no cost to them. You pay only for the Impact Dashboard tier that matches your program size.
Which countries are supported?
Anywhere Stripe Connect is available for payouts — including Kenya and most of Sub-Saharan Africa, plus Europe, the Americas, and Asia-Pacific. We confirm coverage before you launch a cohort.
Can we anonymise individual entrepreneurs?
Yes. Dashboards can show aggregate cohort metrics by default, with drill-down restricted to authorised program managers.
How long does onboarding take?
Account provisioning is batch-ready. Founders can register, add products, and take their first order in minutes — the same five-minute flow as any Pagayo tenant.
Is this different from the Partner Program?
Yes. Partners earn commission by referring paying businesses. The Impact Engine is for funders who sponsor free access and need outcome dashboards — not resale.
Start a Program Ready to sponsor a cohort?
Ready to sponsor a cohort?
Let's talk outcomes.
Tell us your region, sector, and cohort size — we'll send a concrete program outline and confirm country coverage before any commitment.
Want to see what your entrepreneurs will use? Explore the founder experience free →